When Bloomreach acquired Hippo, two companies didn't just merge. They were blending their identities into something new, yet familiar. My goal? Create a seamless integration that set a new standard in the industry.
Imagine turning two distinct personalities into one. That was the ask. As Creative Lead on a cross-functional team, I had six months to craft a unified brand that was more than just surface-deep. It had to be an experience that felt intuitive, personal, and true to the spirit of both.
"Bold and Light", that was the brief. Something that was both dynamic and approachable. Through countless iterations and a solid foundation of user research, my team redefined the look and feel of the platform. No tech monotony, rather vibrant colors, contemporary typography, and playful illustrations; elements that brought a human touch to the digital landscape.
But it wasn't solely about aesthetics. We needed to make the platform smart, without leaning on the overused AI buzzwords. The "Open & Intelligent" ethos drove us to simplify complex functionalities, empowering users by making the intelligent features clear and accessible. We wanted users to feel in control, not overwhelmed by jargon.
Bringing together the unique DNAs of Bloomreach and Hippo meant finding the right balance; preserving what made each brand special while creating something entirely new. Collaborative ideation sessions helped us pinpoint the essence of both identities, guiding us to a final design that celebrated their legacies while paving a path forward. The result? A platform that not only looked cohesive but felt genuine.
For me, this project was a testament to the transformative power of design and collaboration. It showed how careful storytelling and a user-centric approach could make even the most complex integration feel natural. Behind every data point and line of code, there’s a human story, and our job was to make that story accessible—approachable, smart, and uniquely Bloomreach.
