I've used VPNs for a while, and it wasn't until I joined GOOSE that I truly grasped their potential. Initially, this startup grew rapidly, but it hit a roadblock, partly due to its outdated design. My mission? Revitalize the brand and bring its apps up to date.
GOOSE VPN was accessible across platforms, yet its outdated technology and hidden origins called for a complete overhaul.
I started by prioritizing organization, creating a brand guide, design system, and visualizing user flows for clarity and simplicity.
As the project evolved, I took on various roles, including product development and marketing, but my main focus was redesigning GOOSE VPN apps for a modern look.
The result? Consistent user-friendly apps, an updated website, new products, marketing campaigns, enhanced collaboration, and a stronger brand presence.
