Despite being one of, if not THE most challenging and equally frustrating projects to date, it was still an honor to rebrand the company before being acquired, albeit shortlived. I couldn't have done it alone and had the pleasure of working among the smartest people I've ever met while producing some of my most iconic work.
It wouldn't be the first time I had to work with little, and in this case varying opinions. But with help from peers and perseverence, we got there eventually.
Saturated by sterile bootstrap designs, I needed to differentiate the brand. Speeds and feeds wouldn't cut it, which meant thinking in concepts.
Why use words when pictures would do better? A myriad of abstract depictions revolving tech were drawn, creating that unique look.
