From clean slate to blank canvas and round it goes
The books were made from stone paper, so I didn't have to dig deep. Inspired by nature's own, I built the identity upon Sedimentary, Igneous, and Metamorpheous rocks along with other geological phenomena.
Looking beyond a mark, I wanted to create a lasting symbol. Starting with a heart of diamond, the logo grows and forms new crystaline rings, denoting progress, resilience, and a bloomin' tree 😛. A little ironic now.