The Norwegian startup aimed to democratize red light therapy among a spectrum of personal health devices. Initially plagued by poor sales and indecisive branding, strategic thrift and grit brought FlexBeam back into the light, shining a new standard for success.
As Senior Designer, I collaborated tightly with our Brand/Marketing expert and Ads specialist over seven rigorous months. My responsibilities for user experience, graphics, coding, and branding, paired with their specialized skills, reversed our fate.
Before officially starting, my initial 25-page website assessment uncovered critical gaps in SEO, user experience, and brand messaging. Once on board, I discovered more pressing problems that constrained resources, prompting me to initiate cost-effective enhancements. These targeted improvements clarified FlexBeam's unique value, improved market navigation, and ignited consumer interest.
User journey analyses pinpointed leaks and opportunities within our digital ecosystem. Understanding that a single solution wouldn’t suffice, we focused on optimizing every touchpoint (CRO) to plug the holes, bolster branding, and increase sales. This holistic examination led to these key deliverables:
Our combined efforts led to a luminous 300% surge in sales. With the HEART framework, we observed improvements across several areas:
These metrics collectively painted a picture of a relighted brand, and a reflection of a transformative strategy powered by meticulous, data-informed decision-making.
Recharge Health’s path underscores the need for a multi-pronged strategy and multifaceted talent, especially for brands on a tight budget. By optimizing the customer journey, engaging their audience through targeted marketing, and constantly iterating, the brand overcame hefty challenges. This is an example of Design Thinking at its finest.
