Turning dim prospects into brilliant success
Despite a successful Indiegogo campaign, Recharge was a small player limited by resources. Our primary goal was to boost online sales, but my path to success became quite multifaceted.
Before diving in, I conducted a series of user journeys to evaluate our website, always keeping the first two stages of the Growth Funnel in mind. I concluded that there were major issues with untapped potential right in front of us.