Bring your own beer
Pens and mugs are so passé. What you need is your own brew. Ubier does just that – get your brand on white label beer and turn heads during social gatherings, or even get them spinning afterwards. This project was neither large nor complicated, but I enjoyed the simplicity of it all. From a simple logo request, I gave Ubier a proper sendoff with a starter identity.
Overt simplicity vs oversimplicity
Say
What?
Originally named "Bierme", it just didn't sit right but wasn't set in stone. Upon suggestion, we landed on something that'll resonate.
Simply
Simple
Sure, I have a love for illustrations but only if the shoe fits. Understated allows for adaptability and longer shelf life.
Space &
Matter
Using the Golden Ratio, I constucted a strong silhouette with negative space for visual balance and curiosity. Resultingly industrial whilst playful.
Lager
Yellow
Pink would've been strange. And there's nothing wrong with going obvious. I mean, it's beer dude, what other color would be fitting?
You've been great!
Thanks, you've been great!