Bring your own beer
Pens and mugs are so passé. What you need is your own brew. Ubier does just that – get your brand on white label beer and turn heads during social gatherings, or even get them spinning afterwards. This project was neither large nor complicated, but I enjoyed the simplicity of it all. From a simple logo request, I gave Ubier a proper sendoff with a starter identity.
Overt simplicity vs oversimplicity
Originally named "Bierme", it just didn't sit right but wasn't set in stone. Upon suggestion, we landed on something that'll resonate.
Sure, I have a love for illustrations but only if the shoe fits. Understated allows for adaptability and longer shelf life.
Using the Golden Ratio, I constucted a strong silhouette with negative space for visual balance and curiosity. Resultingly industrial whilst playful.
Pink would've been strange. And there's nothing wrong with going obvious. I mean, it's beer dude, what other color would be fitting?
You've been great!
Thanks, you've been great!