Same but different

I'm Sietse.

I taught myself to design and build websites back when "webmaster" was still a perfectly reasonable job title. Since then, I've wandered through design, code, marketing, branding, and strategy, never really giving any of them up.

Over time, I've become less interested in where one discipline ends and another begins, and more interested in how it all fits together.

So, I design, build, and improve the things behind the thing: systems, tools, templates, and workflows that make the work better over time.

A lot of it goes unnoticed. Until it doesn't.